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Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank; Regier, Stefanie; Rinino, Maxime - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
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The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar; Bhatnagar, Namita - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen; Comello, Maria Leonora G.; Stanley, … - In: Journal of advertising research 50 (2010) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
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Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment
Freeman, Dan; Shapiro, Stewart; Brucks, Merrie - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 629-642
Persistent link: https://www.econbiz.de/10003936186
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Unintended effects of a domestic violence campaign
Keller, Sarah N.; Wilkinson, Timothy J.; Otjen, A. J. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
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Branding HIV
Martens, Cheryl - In: International journal of nonprofit and voluntary sector … 15 (2010) 1, pp. 91-103
Persistent link: https://www.econbiz.de/10003947688
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Measuring the effectiveness of anti-drug public service announcements
Barrett, Daniel W.; Cappella, Joseph; Fishbein, Martin; … - In: The interrelationship of business and communication, (pp. 301-328). 2010
Persistent link: https://www.econbiz.de/10003948418
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Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Journal of business research : JBR 63 (2010) 2, pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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Fear, guilt, and shame appeals in social marketing
Brennan, Linda; Binney, Wayne - In: Journal of business research : JBR 63 (2010) 2, pp. 140-146
Persistent link: https://www.econbiz.de/10003954661