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~subject:"Werbewirkung"
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Werbemitteldesign und Markenpo...
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Werbewirkung
Markenführung
16,978
Brand management
16,975
Konsumentenverhalten
7,417
Consumer behaviour
7,415
Markenimage
7,073
Brand image
6,932
Markenartikel
5,267
Brand
5,216
Relationship marketing
2,572
Beziehungsmarketing
2,569
Markenpolitik
2,468
Social Web
1,777
Social web
1,777
Online-Marketing
1,628
Internet marketing
1,616
Deutschland
1,603
Marketingmanagement
1,454
Marketing management
1,429
Germany
1,393
Versicherungsbetrieb
1,338
Advertising effects
1,220
Marketing
1,060
Theorie
892
Theory
887
Werbung
880
Luxury goods
872
Luxusgüter
872
Advertising
821
Design
749
Einzelhandel
700
Retail trade
682
USA
681
Corporate reputation
661
Firmenimage
660
United States
654
Brand loyalty
644
Customer satisfaction
635
Internationales Marketing
635
Kundenzufriedenheit
635
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Online availability
All
Undetermined
622
Free
144
Type of publication
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Article
1,001
Book / Working Paper
228
Journal
7
Type of publication (narrower categories)
All
Article in journal
915
Aufsatz in Zeitschrift
915
Aufsatz im Buch
81
Book section
81
Hochschulschrift
73
Thesis
54
Graue Literatur
21
Non-commercial literature
21
Arbeitspapier
17
Working Paper
17
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
11
Case study
11
Fallstudie
11
Conference paper
10
Konferenzbeitrag
10
Dissertation u.a. Prüfungsschriften
2
Guidebook
2
Lehrbuch
2
Ratgeber
2
Reprint
2
Textbook
2
Conference proceedings
1
Interview
1
Konferenzschrift
1
Statistik
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
1,066
German
171
Italian
1
Spanish
1
Author
All
Pelsmacker, Patrick de
16
Dens, Nathalie
14
Esch, Franz-Rudolf
13
Bauer, Hans H.
10
Gierl, Heribert
8
Huber, Frank
8
Romaniuk, Jenni
8
Erfgen, Carsten
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Roth, Simone
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Fantapié Altobelli, Claudia
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Knoll, Johannes
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pittman, Matthew
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Schramm, Holger
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Wilbur, Kenneth C.
4
Zúñiga, Miguel Ángel
4
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Institution
All
Deutsche Werbewissenschaftliche Gesellschaft
5
Springer Fachmedien Wiesbaden
4
Österreichische Werbewissenschaftliche Gesellschaft
3
Helmut-Schmidt-Universität
2
Chambre de commerce et d'industrie de Paris
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Published in...
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Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
40
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
30
Journal of promotion management : JPM
27
The journal of brand management : an international journal
27
Psychology & marketing
25
SpringerLink / Bücher
22
International journal of internet marketing and advertising : IJIMA
19
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
17
Marketing : ZFP ; journal of research and management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing research : JMR
9
Springer eBook Collection / Business and Economics
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of strategic marketing
7
Research
7
Journal of current issues and research in advertising
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
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Source
All
ECONIS (ZBW)
1,230
USB Cologne (EcoSocSci)
4
OLC EcoSci
2
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1
Die Rolle der Natürlichkeitspräferenz für die Verpackungsgestaltung bei Lebensmitteln
Cornehl, Michaela
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779845
Saved in:
2
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
3
Zur Werbewirkung von In-Game-Advertising : theoretische Fundierung und empirische Ergebnisse
Klein, Benjamin
-
2009
Persistent link: https://www.econbiz.de/10003812014
Saved in:
4
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
5
Qualitäten der Werbewirkung : Medien- und Werbeträgerleistung jenseits von Reichweiten und GRP's ; Mediaplanung in dynamischen Kommunikationsmärkten ; Herausforderungen und Chancen...
Pusler, Michael
- In:
Multimedia Marketing : eine Betrachtung aus …
,
(pp. 43-65)
.
2011
Persistent link: https://www.econbiz.de/10008991204
Saved in:
6
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
Saved in:
7
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Saved in:
8
Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003439067
Saved in:
9
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
10
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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