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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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Advertising effects
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Verbraucherverhalten
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Gierl, Heribert
26
Septianto, Felix
23
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Dens, Nathalie
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16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
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Eisend, Martin
11
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
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Journal of promotion management : JPM
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Journal of advertising research
59
Psychology & marketing
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International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
The journal of product & brand management
34
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Marketing : ZFP ; journal of research and management
24
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
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Journal of consumer marketing
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Journal of marketing research
16
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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1
Telepresence and fantasy in online apparel shopping experience
Song, Kun
;
Fiore, Ann Marie
;
Park, Jihye
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 553-570
Persistent link: https://www.econbiz.de/10003736089
Saved in:
2
Influence of advertising led brand personality consumer congruity on consumer's choice : evidence from Indian apparel market
Khan, Bilal Mustafa
;
Farhat, Reshma
- In:
International journal of enterprise network management
5
(
2012
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10009614018
Saved in:
3
The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
Saved in:
4
A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
5
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
6
Contribution of vanity to consumer apparel advertising perception
Wong, Winifred
;
Malone, Timothy
- In:
Journal of fashion marketing and management
20
(
2016
)
1
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011575249
Saved in:
7
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
8
Egoistic and altruistic claims in organic cotton apparel advertising
Han, Tae-Im
;
Park-Poaps, Haesun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10014530027
Saved in:
9
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
10
You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
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