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~subject:"Werbewirkung"
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Personal selling elasticities...
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Werbewirkung
Meta-analysis
4,062
Meta-Analyse
3,729
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2,461
Verkaufspersonal
2,445
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2,056
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1,985
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1,928
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1,676
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1,658
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1,580
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1,457
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1,252
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1,250
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1,141
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1,120
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987
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736
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678
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515
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Price elasticity
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Retail trade
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439
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Eisend, Martin
10
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7
Jain, Amit
7
Malik, Garima
7
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5
Leeflang, Peter
5
Aikin, Kathryn J.
4
Ceyp, Michael
4
Dave, Dhaval
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
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4
Wieringa, Jaap E.
4
Bar, Talia
3
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3
Bijmolt, Tammo H. A.
3
Bradford, W. David
3
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3
Fader, Peter
3
Fogel, Joshua
3
Jin, Ginger Zhe
3
Lillard, Dean R.
3
Liu, Qiang
3
Saffer, Henry
3
Schwartz, Eric M.
3
Tarrahi, Farid
3
Albers, Sönke
2
Assaf, A. Georges
2
Ball, Jennifer Gerard
2
Bertrand, Marianne
2
Bhutada, Nilesh
2
Bischopinck, Yvonne von
2
Blair, Charles
2
Boudewyns, Vanessa
2
Breugelmans, Els
2
Campo, Katia
2
Cao, Zhenzong
2
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2
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Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
15
Journal of promotion management : JPM
11
Journal of advertising research
9
Journal of marketing research : JMR
8
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
Journal of retailing
6
Journal of retailing and consumer services
6
Gabler Edition Wissenschaft
5
International journal of economic issues : IJEI
5
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
Marketing letters : a journal of research in marketing
5
NBER working paper series
5
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
ERIM report series research in management
3
European journal of marketing : EJM
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of public policy & marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
SpringerLink / Bücher
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Applied economics
2
Electronic commerce research and applications
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European journal of marketing
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Europäische Hochschulschriften / 5
2
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ECONIS (ZBW)
391
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie
-
2004
Persistent link: https://www.econbiz.de/10003776824
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2
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
3
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
4
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
5
The direct and reposting effects of advertorials on sales
Wang, Xia
;
Yu, Chunling
;
Dong, Lily C.
- In:
Frontiers of business research in China : selected …
10
(
2016
)
3
,
pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
Saved in:
6
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
7
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
8
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
Saved in:
9
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
10
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
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