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~subject:"Werbewirkung"
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Advertising expenditure in 195...
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Subject
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Werbewirkung
Marketing
31,287
Werbung
11,453
Advertising
11,262
Fiscal consolidation
8,071
Haushaltskonsolidierung
8,070
Consumer behaviour
4,721
Theorie
4,677
Theory
4,639
Konsumentenverhalten
4,485
Marketingmanagement
3,976
Advertising effects
3,886
Marketing management
3,762
Deutschland
3,596
Finanzpolitik
3,220
Fiscal policy
3,202
Germany
3,101
USA
2,914
United States
2,636
marketing
2,568
Öffentliche Schulden
2,545
Public debt
2,490
Internet marketing
2,423
Online-Marketing
2,422
EU-Staaten
1,881
EU countries
1,875
Brand management
1,456
Markenführung
1,425
advertising
1,400
Management
1,276
Strategisches Management
1,159
Agribusiness
1,111
Marktforschung
1,075
Relationship marketing
1,039
Beziehungsmarketing
1,003
Welt
997
World
986
Social Web
977
Social web
974
Wirkungsanalyse
974
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All
Undetermined
1,767
Free
771
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Article
2,883
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1,060
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11
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122
Arbeitspapier
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61
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Sammelwerk
47
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17
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13
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13
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6
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5
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4
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4
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3
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1
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English
3,715
German
227
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10
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2
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Pelsmacker, Patrick de
19
Eisend, Martin
18
Septianto, Felix
18
Gierl, Heribert
17
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Rozendaal, Esther
12
Wilson, Rick T.
12
Dens, Nathalie
11
Esch, Franz-Rudolf
11
Reijmersdal, Eva A. van
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Bellman, Steven
10
Buijzen, Moniek
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Campbell, Colin L.
8
Huber, Frank
8
Liaukonyte, Jura
8
Poels, Karolien
8
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Springer Fachmedien Wiesbaden
11
National Bureau of Economic Research
10
Fachhochschule Reutlingen / European School of Business
4
Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
Erasmus Research Institute of Management
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
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Published in...
All
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
127
Journal of business research : JBR
116
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
105
Journal of advertising research
96
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
36
European journal of marketing : EJM
35
Journal of current issues and research in advertising : JCIRA
35
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
SpringerLink / Bücher
23
Journal of advertising
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
The journal of consumer marketing
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
European journal of operational research : EJOR
12
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Source
All
ECONIS (ZBW)
3,916
USB Cologne (EcoSocSci)
26
EconStor
10
USB Cologne (business full texts)
1
OLC EcoSci
1
Showing
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1
Islamic
advertising
in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
2
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
3
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
4
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
5
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie
;
Mantz, Timothy K.
;
Mantz, Kathy
; …
- In:
Journal of international business and economics : JIBE
19
(
2019
)
3
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Saved in:
6
Review of neuroscience in
marketing
: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
7
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
8
"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham
- In:
Journal of wine economics
12
(
2017
)
4
,
pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
Saved in:
9
Millennial and generation Z digital
marketing
communication and
advertising
effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
10
Children in
marketing
: a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
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