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Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano; Vanhamme, Joelle; Visscher, Ruben - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
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"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano (contributor) - 2006
Persistent link: https://www.econbiz.de/10003402313
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Polysemy in advertising
Puntoni, Stefano (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003381143
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Meaning matters : polysemy in advertising
Puntoni, Stefano; Schroeder, Jonathan E.; Ritson, Mark - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
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Advertising-induced embarrassment
Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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Advertising-induced embarrassment
Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - 2013
Persistent link: https://www.econbiz.de/10009736152
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Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert; Puntoni, Stefano; Baumgartner, Hans - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 115-128
Persistent link: https://www.econbiz.de/10011686482