Similar Search Results

Impact of animation and language on banner click-through rates

Zorn, Steffen; Olaru, Doina; Veheim, Thomas; Zhao, Sam; … - In: Journal of electronic commerce research : JECR 13 (2012) 2, pp. 173-183

Persistent link: https://www.econbiz.de/10009573318

Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies

Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258

Persistent link: https://www.econbiz.de/10010419886

Tourism websites in the Middle East : readable or not?

Sattaqri, Setayesh; Wallström, Åsa - In: International journal of leisure and tourism marketing … 3 (2012/13) 3, pp. 201-214

Persistent link: https://www.econbiz.de/10009742034

Advertising and promotion on the internet

Stojković, Ana - In: Facta Universitatis / Series economics and organization … 10 (2013) 1, pp. 77-87

Persistent link: https://www.econbiz.de/10010458740

Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude

Courbet, Didier; Bernard, Françoise; Joule, Robert-Vincent - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 949-969

Persistent link: https://www.econbiz.de/10011644536

Return on engagement : content strategy and web design techniques for digital marketing

Frick, Tim; Eyler-Werve, Kate - 2015 - Second edition

"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also...