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Werbewirkung
Consumer behaviour
82,022
Konsumentenverhalten
79,542
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12,268
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11,237
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11,031
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9,969
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5,006
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5,002
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4,860
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4,158
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4,140
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Pelsmacker, Patrick de
27
Gierl, Heribert
26
Dens, Nathalie
23
Septianto, Felix
22
Diehl, Sandra
17
Esch, Franz-Rudolf
14
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
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Naderer, Brigitte
10
Stafford, Marla Royne
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Zúñiga, Miguel Ángel
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9
Bellman, Steven
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Reijmersdal, Eva A. van
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IP Deutschland GmbH <Köln>
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Technische Universität Braunschweig
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Association of National Advertisers
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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Helmut-Schmidt-Universität
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Journal of business research : JBR
144
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
132
International journal of advertising : the quarterly review of marketing communications
92
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of advertising research
61
Journal of promotion management : JPM
61
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing research : JMR
40
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Journal of marketing research
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
3,675
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Multimedia in der
Marktforschung
Zou, Bo
-
1999
Persistent link: https://www.econbiz.de/10000679770
Saved in:
2
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
3
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling
;
Fischer, Eileen
;
Main, Kelley J.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
Saved in:
4
Consumer mind-sets and attitudes towards online marketing messages
Sääksjärvi, Maria
;
Pol, Gratiana
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Saved in:
5
British consumers' attitudes and acceptance of mobile advertising
Laforet, Sylvie
;
Limahelu, Hannah
- In:
Emerging topics and technologies in information sytems
,
(pp. 165-179)
.
2009
Persistent link: https://www.econbiz.de/10003815376
Saved in:
6
Motivation research in advertising and marketing
Smith, George Horsley
-
1954
Persistent link: https://www.econbiz.de/10000674520
Saved in:
7
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
8
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
9
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
10
The gear model of advertising : modelling human response to advertising stimuli
Cramphorn, Michael E.
;
Meyer, Denny
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 319-339
Persistent link: https://www.econbiz.de/10003847196
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