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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
82,940
Konsumentenverhalten
80,460
Japan
66,785
USA
15,557
United States
14,158
Theorie
11,786
Theory
11,569
Deutschland
9,872
Youth
9,276
Relationship marketing
9,042
Jugendliche
9,018
Beziehungsmarketing
9,011
Germany
8,383
Brand management
7,609
Markenführung
7,566
Brand image
6,750
Markenimage
6,711
Customer satisfaction
5,705
Online-Handel
5,600
Online retailing
5,588
Kundenzufriedenheit
5,544
Großbritannien
5,517
China
5,444
United Kingdom
4,981
Social Web
4,875
Social web
4,871
Online-Marketing
4,562
Internet marketing
4,551
Schätzung
4,484
Service quality
4,446
Dienstleistungsqualität
4,403
Brand
4,344
Einzelhandel
4,344
Markenartikel
4,343
Retail trade
4,300
Estimation
4,298
Electronic Commerce
3,701
Advertising effects
3,678
Experiment
3,628
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Undetermined
1,793
Free
662
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2,987
Book / Working Paper
730
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3
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Aufsatz in Zeitschrift
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Aufsatz im Buch
143
Book section
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Graue Literatur
142
Non-commercial literature
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Hochschulschrift
117
Working Paper
116
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104
Thesis
87
Conference paper
27
Konferenzbeitrag
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Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
11
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9
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9
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9
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8
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6
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5
Bibliography included
5
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5
Fallstudie
5
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5
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5
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3
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2
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2
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1
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English
3,524
German
188
French
3
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3
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Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
19
Diehl, Sandra
17
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Reijmersdal, Eva A. van
13
Chan, Kara
12
Huber, Frank
12
Hudders, Liselot
12
Muehling, Darrel D.
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Mueller, Barbara
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Ghose, Anindya
8
Jang, Soocheong
8
Phau, Ian
8
Rozendaal, Esther
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
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National Bureau of Economic Research
6
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutschland / Bundesministerium für Gesundheit
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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International journal of advertising : the review of marketing communications
142
Journal of business research : JBR
142
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of promotion management : JPM
61
Psychology & marketing
59
Journal of advertising research
58
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
48
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
34
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Health marketing quarterly
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Journal of international consumer marketing
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
International journal of consumer studies
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
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ECONIS (ZBW)
3,692
EconStor
14
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
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1
Perceived influential aspects of TV advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
2
Abwechslungsbedürfnis und Werbewirkung : theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003375283
Saved in:
3
Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Dakroury, Aliaa
- In:
Advertising in developing and emerging countries : the …
,
(pp. 57-68)
.
2011
Persistent link: https://www.econbiz.de/10009262001
Saved in:
4
The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
-
2004
Persistent link: https://www.econbiz.de/10002573494
Saved in:
5
The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea
(
contributor
); …
-
2005
showing different
lifestyle
themes. …
Persistent link: https://www.econbiz.de/10003088938
Saved in:
6
Luxury brands pursuing
lifestyle
positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
7
Should cookie monster adopt a healthy
lifestyle
or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
8
Use of
lifestyle
segmentation for assessing consumers' attitudes and behavioral outcomes towards mobile advertising
Zaheer, Nauman
;
Kline, Mihael
- In:
Market : review for marketing theory and practice
30
(
2018
)
2
,
pp. 213-229
Persistent link: https://www.econbiz.de/10011994904
Saved in:
9
Effects of athletic performance and marketable
lifestyle
on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
10
A comparison of
lifestyle
marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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