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Werbewirkung
Brand management
17,743
Markenführung
17,330
Marketingmanagement
17,152
Marketing management
16,561
Consumer behaviour
11,077
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11,019
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9,292
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8,253
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7,758
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7,643
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5,684
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5,294
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5,268
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4,751
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4,748
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4,707
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4,596
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4,585
Germany
4,073
Innovation
3,855
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3,582
USA
2,742
Online-Marketing
2,704
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2,641
United States
2,623
Innovation management
2,602
Social Web
2,514
Social web
2,511
Markenpolitik
2,474
Produktentwicklung
2,131
Strategisches Management
1,840
Advertising effects
1,642
Werbung
1,571
New product development
1,543
Advertising
1,436
Internationales Marketing
1,408
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1,382
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1,338
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Esch, Franz-Rudolf
25
Pelsmacker, Patrick de
18
Dens, Nathalie
15
Gierl, Heribert
14
Bauer, Hans H.
12
Huber, Frank
10
Chandon, Pierre
8
Pauwels, Koen
8
Brunner, Christian Boris
7
Fuchs, Wolfgang
7
Klapper, Daniel
7
Romaniuk, Jenni
7
Septianto, Felix
7
Srivastava, R. K.
7
Unger, Fritz
7
Erfgen, Carsten
6
Ko, Eunju
6
Malik, Garima
6
Rosengren, Sara
6
Sreejesh, S.
6
Vashisht, Devika
6
Bellman, Steven
5
Draganska, Michaela
5
Hayes, Jameson L.
5
Jain, Amit
5
King, Stephen
5
Matthes, Jörg
5
Meyer, Frederik
5
Mäder, Ralf
5
Rempel, Jan Eric
5
Srinivasan, Shuba
5
Verhellen, Yann
5
Wansink, Brian
5
Wilbur, Kenneth C.
5
Albers, Sönke
4
Baxter, Stacey M.
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Burmann, Christoph
4
Ceyp, Michael
4
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Deutsche Werbewissenschaftliche Gesellschaft
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Springer Fachmedien Wiesbaden
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Österreichische Werbewissenschaftliche Gesellschaft
3
Fachhochschule Reutlingen / European School of Business
2
Helmut-Schmidt-Universität
2
Springer Gabler <Firma>
2
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <12., 2013, Zagreb>
1
NetLibrary, Inc
1
Peter Lang AG
1
Robert Schuman Centre for Advanced Studies
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
59
Journal of marketing communications
55
International journal of advertising : the review of marketing communications
45
International journal of advertising : the quarterly review of marketing communications
36
Journal of advertising research
36
Psychology & marketing
34
The journal of product & brand management
34
Journal of promotion management : JPM
33
SpringerLink / Bücher
29
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
24
International journal of internet marketing and advertising : IJIMA
21
Marketing : ZFP ; journal of research and management
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of retailing and consumer services
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Journal of marketing research : JMR
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Asia Pacific journal of marketing and logistics
11
Journal of global marketing
11
Journal of marketing
11
Journal of the Academy of Marketing Science
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of sports marketing & sponsorship
10
Research
10
Springer eBook Collection / Business and Economics
10
The journal of consumer marketing
10
Journal of strategic marketing
9
Faculty & research / Insead : working paper series
8
International journal of hospitality management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing management : MM
8
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
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ECONIS (ZBW)
1,657
USB Cologne (EcoSocSci)
6
EconStor
4
OLC EcoSci
2
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1
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
2
Brand
logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
3
Brand
logo and
brand
gender : examining the effects of natural logo designs and color on
brand
gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
4
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
7
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
8
Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra
;
Padmaja, R.
- In:
Journal of economics and business research
21
(
2015
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
Saved in:
9
The effects of adjacent competitors and promotion on
brand
sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
10
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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