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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
33
Konsumentenverhalten
32
Advertising
15
Advertising effects
15
USA
10
United States
10
Werbung
10
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9
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Huhmann, Bruce A.
10
Hyman, Michael R.
3
Torres, Ivonne M.
3
Limbu, Yam B.
2
Niculescu, Mihai
2
Sierra, Jeremy J.
2
Albinsson, Pia A.
1
Deitz, George D.
1
Ferguson, Jodie L.
1
Franke, George R.
1
Good, Megan C.
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Jha, Subhash
1
Manchanda, Rajesh V.
1
McKay-Nesbitt, Jane
1
Mohan, Mayoor
1
Mothersbaugh, David L.
1
Mott-Stenerson, Beth
1
Myers, Susan D.
1
Palihawadana, Dayananda
1
Peterson, Robin T.
1
Reast, Jon
1
Shabbir, Haseeb A.
1
Smith, Malcolm C.
1
Tatara, Jennifer H.
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Taute, Harry A.
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Zúñiga, Miguel A.
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Zúñiga, Miguel Ángel
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Journal of business research : JBR
4
Journal of marketing communications
2
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of sport management and marketing : IJSMM
1
Journal of business ethics : JOBE
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
15
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1
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
2
Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.
;
Taute, Harry A.
;
Hyman, Michael R.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
Saved in:
3
Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
123
(
2014
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
Saved in:
4
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
5
A bilingual's perspective on polysemous and single meaning slogan
Zúñiga, Miguel A.
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 482-495
Persistent link: https://www.econbiz.de/10011600631
Saved in:
6
Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane
;
Manchanda, Rajesh V.
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
Saved in:
7
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
8
An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.
;
Huhmann, Bruce A.
;
Peterson, Robin T.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
Saved in:
9
Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
Saved in:
10
Controversial advertisement executions and involvement on elaborative processing and comprehension
Huhmann, Bruce A.
;
Mott-Stenerson, Beth
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 293-313
Persistent link: https://www.econbiz.de/10003761783
Saved in:
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