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Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku - In: International journal of internet marketing and … 15 (2021) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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Impact of Social Media Advertising on Consumer Buying Behavior : With Special Reference to Fast Fashion Industry
Bandara, D. M. D. - 2021
Social media advertising has become the cornerstone of the most effective fashion brands’ marketing strategy in recent … years. Since the boom of social media, most fashion retailers have started to recognize the benefits of creating value for … consumer buying behaviour towards fast fashion. Along with the study, it examines the consumer buying behaviour aligned with …
Persistent link: https://www.econbiz.de/10013223948
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Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
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Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.; Tagore, Abhinav; Dua, Sahil - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
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The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Rrustemi, Visar; Baca, Granit - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 295-310
Persistent link: https://www.econbiz.de/10013502505
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Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong; Liaukonyte, Jura; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 47 (2018) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
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Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions
Pickett, Andrew C.; Brison, Natasha T. - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1098-1115
Persistent link: https://www.econbiz.de/10012200369