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~subject:"Werbewirkung"
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Werbewirkung
Markenartikel
9,315
Brand
8,276
Brand management
5,418
Markenführung
5,415
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4,410
Consumer behaviour
4,406
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3,424
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3,394
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1,307
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1,307
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776
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696
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542
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524
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513
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499
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470
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468
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454
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436
Luxusgüter
436
Feuer
433
Fire
432
Einzelhandel
413
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399
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brand
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Marketing
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Gierl, Heribert
8
Esch, Franz-Rudolf
6
Bauer, Hans H.
5
Erfgen, Carsten
5
King, Stephen
5
Mäder, Ralf
5
Pelsmacker, Patrick de
5
Dens, Nathalie
4
Domizlaff, Hans
4
Draganska, Michaela
4
Klapper, Daniel
4
Ko, Eunju
4
Rosengren, Sara
4
Sattler, Henrik
4
Sreejesh, S.
4
Srivastava, R. K.
4
Wilbur, Kenneth C.
4
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Du, Rex Yuxing
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Pauwels, Koen
3
Romaniuk, Jenni
3
Schlichthorst, Marisa
3
Schnittka, Oliver
3
Septianto, Felix
3
Vanhuele, Marc
3
Aitken, Robert
2
Arli, Denni
2
Avramova, Yana R.
2
Bauer, Brittney C.
2
Baumgarth, Carsten
2
Baxter, Stacey M.
2
Brunner, Christian Boris
2
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2
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Chambre de commerce et d'industrie de Paris
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Peter Lang AG
1
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Journal of business research : JBR
29
The journal of product & brand management
24
Journal of marketing communications
19
International journal of advertising : the review of marketing communications
17
The journal of brand management : an international journal
15
International journal of advertising : the quarterly review of marketing communications
14
Journal of promotion management : JPM
14
Psychology & marketing
13
Journal of retailing and consumer services
12
International journal of internet marketing and advertising : IJIMA
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of the Academy of Marketing Science
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of global fashion marketing : JGfM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing : EJM
3
International journal of consumer studies
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Cogent business & management
2
EuroMed journal of business
2
European journal of marketing
2
European journal of operational research : EJOR
2
European research studies
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ECONIS (ZBW)
541
USB Cologne (EcoSocSci)
3
EconStor
1
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1
"Wir können auch über uns selbst lachen"
Kaempfe, Hasso
;
Gatermann, Michael
- In:
Akzente
(
2007
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003537048
Saved in:
2
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
5
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
6
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
7
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
8
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
9
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
10
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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