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The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos; Meurs, Frank van; Hof, Robert-Jan - In: Journal of international consumer marketing 25 (2013) 3, pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
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How to promote quality perception : brand advertising or geographical indication?
Yue, Chengyan; Marette, Stéphan; Beghin, John C. - In: Nontariff measures with market imperfections : trade …, (pp. 73-98). 2013
Persistent link: https://www.econbiz.de/10009789620
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The perception of and the attitude towards regional food products
Seitz, Carolin Claudia - 2016
This dissertation examines the perception of and the attitude towards Bavarian food products in a national and international context. At the international level, the influence of normative and socio-demographic factors on the complexity of consumers’ cognitive structures is examined. At the...
Persistent link: https://www.econbiz.de/10011475694
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Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism
Moon, Byeong-joon; Jain, Subhash C. - In: Asian dimensions of services marketing, (pp. 89-109). 2002
Persistent link: https://www.econbiz.de/10001690236
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Struktur und Stabilität von Landesimages
Weiss Richard, Mirja - 2003
Persistent link: https://www.econbiz.de/10001741946
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Message framing and regulatory focus effects on destination image formation
Zhang, Meng; Zhang, Guang-yu; Gursoy, Dogan; Fu, Xiao-rong - In: Tourism management : research, policies, practice 69 (2018), pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
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The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 66 (2020) 3, pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan; Ju, Ilyoung; Dodoo, Naa Amponsah - In: Journal of global marketing 29 (2016) 1/5, pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
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Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana; Su, Lijuan; Shichkova, Elena - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 266-282
Persistent link: https://www.econbiz.de/10011982330