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~subject:"Werbewirkung"
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Werbewirkung
Greece
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Consumer behaviour
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Kyrousi, Antigone G.
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Panigyrakis, George G.
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Zotou, Athina Y.
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Palla, Polyxeni Jenny
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Corporate communications : an international journal
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Enhancing knowledge development in marketing ; Vol. 21
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Journal of customer behaviour
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ECONIS (ZBW)
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Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.
;
Kyrousi, Antigone G.
;
Zotou, …
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
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2
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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3
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
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4
Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness
Hatzithomas, Leonidas
;
Zotou, Athina Y.
;
Palla, …
- In:
Journal of customer behaviour
15
(
2016
)
2
,
pp. 153-172
Persistent link: https://www.econbiz.de/10011655561
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