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Werbewirkung
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Theorie
9,837
Theory
9,664
Relationship marketing
9,376
Beziehungsmarketing
9,328
Brand management
7,729
Markenführung
7,670
Brand image
6,785
Markenimage
6,747
Customer satisfaction
5,762
Online-Handel
5,680
Online retailing
5,669
Kundenzufriedenheit
5,599
USA
5,117
United States
4,865
Social Web
4,853
Social web
4,851
Online-Marketing
4,578
Internet marketing
4,568
Service quality
4,456
Dienstleistungsqualität
4,412
Brand
4,393
Markenartikel
4,384
Einzelhandel
4,209
Retail trade
4,166
Deutschland
4,164
Germany
3,857
Electronic Commerce
3,669
Advertising effects
3,638
Verbraucherverhalten
3,589
E-commerce
3,560
Experiment
3,423
Emotion
3,280
Marketing theory
3,234
Marketing management
3,125
Marketingmanagement
3,123
Advertising
3,099
Marketingtheorie
3,087
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Gierl, Heribert
28
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Huber, Frank
15
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
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2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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UVK Verlagsgesellschaft mbH
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1
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
47
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Marketing : ZFP ; journal of research and management
25
International journal of hospitality management
24
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,652
EconStor
13
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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1
Empirical essays on price discrimination and market segmentation
Khan, Romana
-
2004
Persistent link: https://www.econbiz.de/10003778028
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2
Die Involvementtheorie und ihre Bedeutung für das Lebensmittelmarketing
Neumann, Raimo
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003819314
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3
Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsarg...
Pütz, Christoph
-
2009
Persistent link: https://www.econbiz.de/10003900603
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4
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
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5
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
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6
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
7
Essays zur managementorientierten Analyse und Bewertung von Carryover-Modellen
Köhler, Christine
-
2014
Persistent link: https://www.econbiz.de/10010405717
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8
Incongruity between ads and consumer expectations of advertising
Loef, Joost
-
2002
Persistent link: https://www.econbiz.de/10001701827
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9
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
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10
The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara
;
Bellman, Steve
;
Pourazad, Naser
; …
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013
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