Similar Search Results

The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

Osburg, Victoria-Sophie; Akhtar, Pervaiz; Yoganathan, … - In: Journal of business research : JBR 104 (2019), pp. 366-379

Persistent link: https://www.econbiz.de/10012105050

Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad

Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719

Persistent link: https://www.econbiz.de/10012203360

Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology

Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367

Persistent link: https://www.econbiz.de/10013466114

What makes materialistic consumers more ethical? : self-benefit vs. other-benefit appeals

Ryoo, Yuhosua; Sung, Yongjun; Chechelnytska, Inna - In: Journal of business research : JBR 110 (2020), pp. 173-183

Persistent link: https://www.econbiz.de/10012237836

Advertising defended

Machan, Tibor R. - In: International journal of economics and business research 7 (2014) 3, pp. 376-382

Persistent link: https://www.econbiz.de/10010409320

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26

.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a …), it (green satisfaction) has significant mediating roles on ethics (ET) and green buying behavior (GBB) (H8); spiritually … (SP) and green buying behavior (GBB) (H9); ethics, and green satisfaction (H10); Spirituality and green satisfaction (H11 …

Persistent link: https://www.econbiz.de/10012659528