//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ready to win? : generating hig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Online-Marketing
13,277
Internet marketing
13,161
Social Web
6,131
Social web
6,123
Consumer behaviour
5,267
Konsumentenverhalten
5,254
Glücksspiel
4,417
Gambling
4,402
Advertising effects
2,355
Electronic Commerce
2,265
Online-Handel
2,117
Online retailing
2,114
E-commerce
2,110
Advertising
2,018
Werbung
2,016
Direktmarketing
1,928
Beziehungsmarketing
1,850
Relationship marketing
1,845
Viral marketing
1,796
Virales Marketing
1,794
Markenführung
1,705
Brand management
1,704
Computerspiel
1,607
Direct marketing
1,580
Theorie
1,527
Theory
1,502
Video game
1,500
Internet
1,477
Marketingmanagement
1,359
Marketing management
1,343
USA
1,181
United States
1,158
Deutschland
1,038
Markenimage
989
Brand image
983
Germany
953
Experiment
898
Social media
892
Website
873
more ...
less ...
Online availability
All
Undetermined
1,064
Free
489
Type of publication
All
Article
1,816
Book / Working Paper
555
Type of publication (narrower categories)
All
Article in journal
1,675
Aufsatz in Zeitschrift
1,675
Aufsatz im Buch
137
Book section
137
Graue Literatur
105
Non-commercial literature
105
Working Paper
97
Arbeitspapier
93
Hochschulschrift
48
Thesis
29
Collection of articles of several authors
15
Sammelwerk
15
Case study
12
Fallstudie
12
Guidebook
12
Ratgeber
12
Conference paper
9
Konferenzbeitrag
9
Aufsatzsammlung
8
Mehrbändiges Werk
4
Multi-volume publication
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Textbook
3
Amtsdruckschrift
2
Government document
2
Konferenzschrift
2
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
Mikroform
1
more ...
less ...
Language
All
English
2,244
German
127
Author
All
Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Pelsmacker, Patrick de
11
Reijmersdal, Eva A. van
11
Rozendaal, Esther
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Dwivedi, Yogesh Kumar
9
Hudders, Liselot
9
D'Annunzio, Anna
8
Evans, Nathaniel J.
8
Johnson, Garrett A.
8
Penta, Antonio
8
Sreejesh, S.
8
Terlutter, Ralf
8
Tucker, Catherine E.
8
Zhu, Yi
8
Chen, Huan
7
Chintagunta, Pradeep K.
7
Dens, Nathalie
7
Huh, Jisu
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Poels, Karolien
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Abou Nabout, Nadia
6
more ...
less ...
Institution
All
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
3
IGI Global
2
OECD
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Universität Bremen
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Journal of marketing communications
64
Journal of advertising research
62
Journal of business research : JBR
57
International journal of internet marketing and advertising : IJIMA
52
International journal of advertising : the quarterly review of marketing communications
45
Journal of promotion management : innovations in planning and applied research
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of advertising : official publication of the American Academy of Advertising
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of retailing and consumer services
27
Journal of promotion management : JPM
26
Journal of marketing research : JMR
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Psychology & marketing
21
Health marketing quarterly
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of marketing research
16
Marketing intelligence & planning
14
European journal of marketing : EJM
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
Journal of electronic commerce research : JECR
12
Journal of marketing
12
Electronic commerce research
11
Journal of current issues and research in advertising : JCIRA
11
Journal of internet commerce
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of retailing
10
Young consumers : insight and ideas for responsible marketers
10
Cogent business & management
9
Electronic commerce research and applications
9
Marketing : ZFP ; journal of research and management
9
Marketing letters : a journal of research in marketing
9
more ...
less ...
Source
All
ECONIS (ZBW)
2,362
USB Cologne (EcoSocSci)
5
EconStor
4
Showing
1
-
10
of
2,371
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
2
Werbung in Computerspielen : die Bedeutung von Interaktivität für die kognitive Werbewirkung
Klimmt, Christoph
;
Steinhof, Christian
;
Daschmann, Gregor
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10003664514
Saved in:
3
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
4
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
5
The games people play : how the entertainment value of online ads helps or harms persuasion
Jung, Jae Min
;
Min, Kyeong Sam
;
Kellaris, James J.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 661-681
Persistent link: https://www.econbiz.de/10009242007
Saved in:
6
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
7
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
8
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
9
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011343798
Saved in:
10
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->