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Consumer response to health product communication : the role of perceived product efficacy
Chen, Ming-Yi - In: Journal of business research : JBR 69 (2016) 9, pp. 3251-3260
Persistent link: https://www.econbiz.de/10011514765
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The impact of guilt and shame in charity advertising : the role of self-construal
Xu, Jie - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
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We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun; Liu, Xiaoyan; Ng, Sharon - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
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The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
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A cross-cultural study on the effects of envy-evoking ads
Ahn, Sowon; Jo, Myung-Soo; Sarigollu, Emine; Kim, Chang Soo - In: International journal of market research 64 (2022) 4, pp. 506-525
Persistent link: https://www.econbiz.de/10013258011
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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae; Pounders, Kathrynn R. - In: Journal of business research : JBR 94 (2019), pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
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The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie - In: International journal of advertising : the review of … 38 (2019) 3, pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
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The effectiveness of guilt and shame appeals on health communications : the moderating role of self-construal and personal cultural orientation
Hoang Sinh Nguyen; Laufer, Daniel; Jayne, Krisjanous - In: Australasian marketing journal 28 (2020) 4, pp. 310-324
Persistent link: https://www.econbiz.de/10012429473
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Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie - In: Journal of promotion management : JPM 23 (2017) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011799278