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ECONIS (ZBW)
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1
Consumer response to health product communication : the role of perceived product efficacy
Chen, Ming-Yi
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3251-3260
Persistent link: https://www.econbiz.de/10011514765
Saved in:
2
The impact of guilt and shame in charity advertising : the role of self-construal
Xu, Jie
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
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3
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
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4
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
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5
A cross-cultural study on the effects of envy-evoking ads
Ahn, Sowon
;
Jo, Myung-Soo
;
Sarigollu, Emine
;
Kim, Chang Soo
- In:
International journal of market research
64
(
2022
)
4
,
pp. 506-525
Persistent link: https://www.econbiz.de/10013258011
Saved in:
6
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
7
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
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8
The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
Saved in:
9
The effectiveness of guilt and shame appeals on health communications : the moderating role of self-construal and personal cultural orientation
Hoang Sinh Nguyen
;
Laufer, Daniel
;
Jayne, Krisjanous
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 310-324
Persistent link: https://www.econbiz.de/10012429473
Saved in:
10
Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
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