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Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra; Lakshmi, N. Rajya - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan; Yılmaz, Çengiz; Toker, Aysegul - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
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Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A. - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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Enhancing mobile advertising effectiveness in Turkey through peer influence
Güçeri-Uçar, Gözem - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10010252895
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SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan - In: Journal of marketing communications 20 (2014) 5, pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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Targeting and Privacy in Mobile Advertising
Rafieian, Omid - 2020
Mobile in-app advertising is now the dominant form of digital advertising. While these ads have excellent user-tracking properties, they have raised concerns among privacy advocates. This has resulted in an ongoing debate on the value of different types of targeting information, the incentives...
Persistent link: https://www.econbiz.de/10012852481