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Werbewirkung
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Neuseeland
11,740
New Zealand
11,202
Theorie
10,496
Theory
10,306
Relationship marketing
8,906
Beziehungsmarketing
8,870
Brand management
7,843
Markenführung
7,796
Brand image
6,710
Markenimage
6,671
USA
6,020
United States
5,682
Customer satisfaction
5,606
Online-Handel
5,459
Online retailing
5,448
Kundenzufriedenheit
5,436
Social Web
4,961
Social web
4,959
Consumption
4,706
Deutschland
4,692
Online-Marketing
4,594
Internet marketing
4,582
Service quality
4,389
Brand
4,386
Markenartikel
4,380
Dienstleistungsqualität
4,344
Germany
4,321
Einzelhandel
4,179
Retail trade
4,140
Privater Konsum
3,809
Private consumption
3,799
Advertising effects
3,695
Electronic Commerce
3,589
Verbraucherverhalten
3,572
E-commerce
3,484
Experiment
3,430
Advertising
3,313
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Undetermined
1,750
Free
650
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Article
2,979
Book / Working Paper
753
Journal
7
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2,810
Aufsatz in Zeitschrift
2,810
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157
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157
Graue Literatur
143
Non-commercial literature
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126
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112
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102
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94
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23
Konferenzbeitrag
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21
Sammelwerk
21
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11
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9
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8
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8
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8
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8
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6
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6
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6
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5
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5
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5
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4
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2
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2
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2
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2
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1
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1
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1
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1
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1
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English
3,504
German
228
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3
French
2
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2
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1
Spanish
1
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Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
14
Pauwels, Koen
13
Eisend, Martin
12
Muehling, Darrel D.
12
Dahlén, Micael
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bauer, Hans H.
10
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Boerman, Sophie C.
9
Chan, Kara
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Bang Nguyen Viet
8
Ghose, Anindya
8
Gröppel-Klein, Andrea
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Meyer, Frederik
8
Sahni, Navdeep S.
8
Smit, Edith G.
8
Terlutter, Ralf
8
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
92
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
68
Journal of advertising research
64
Journal of promotion management : JPM
62
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
36
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing : ZFP ; journal of research and management
24
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of international consumer marketing
22
Journal of marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
All
ECONIS (ZBW)
3,711
USB Cologne (EcoSocSci)
14
EconStor
12
OLC EcoSci
2
Showing
1
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10
of
3,739
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date (oldest first)
1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental
luxury
brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
The role of art infusion in enhancing pro-environmental
luxury
brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
3
Mixed feelings enhance the effectiveness of
luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
4
The mind of the beholder : congruence effects in
luxury
product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
5
Can buy me love : how mating cues influence single men's interest in high-status consumer goods
Janssens, Kim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003854179
Saved in:
6
Narrative-transportation storylines in
luxury
brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
7
Facebook pages content, does it really matter? : consumers' responses to
luxury
hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
8
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
9
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
10
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
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