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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Marketing
29,159
Social Web
20,147
Social web
20,113
Online-Marketing
12,856
Internet marketing
12,633
Theorie
11,746
Theory
11,566
Beziehungsmarketing
10,681
Relationship marketing
10,668
Markenführung
8,785
Brand management
8,764
Markenimage
7,018
Brand image
6,944
Deutschland
6,808
USA
6,595
Marketingmanagement
6,577
Online-Handel
6,414
Online retailing
6,396
Marketing management
6,322
United States
6,304
Germany
6,139
Electronic Commerce
5,931
Customer satisfaction
5,676
Kundenzufriedenheit
5,673
E-commerce
5,525
Advertising effects
4,666
Markenartikel
4,635
Brand
4,591
Werbung
4,586
Einzelhandel
4,524
Service quality
4,489
Dienstleistungsqualität
4,485
Retail trade
4,362
Advertising
4,322
Viral marketing
3,987
Virales Marketing
3,986
Verbraucherverhalten
3,620
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2,085
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870
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3,606
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1,114
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4
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17
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12
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11
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9
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325
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Pelsmacker, Patrick de
26
Gierl, Heribert
24
Septianto, Felix
22
Dens, Nathalie
19
Wilbur, Kenneth C.
19
Diehl, Sandra
17
Bauer, Hans H.
16
Esch, Franz-Rudolf
15
Pauwels, Koen
15
Tucker, Catherine
15
Huber, Frank
14
Hudders, Liselot
13
Reijmersdal, Eva A. van
13
Sayedi, Amin
13
Yoon, Sukki
13
Bellman, Steven
12
Jerath, Kinshuk
12
Muehling, Darrel D.
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Terlutter, Ralf
12
Choi, Yung Kyun
11
Dahlén, Micael
11
Eisend, Martin
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Lewis, Randall A.
11
Matthes, Jörg
11
Rozendaal, Esther
11
Stafford, Marla Royne
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Goldfarb, Avi
10
Naderer, Brigitte
10
Rosengren, Sara
10
Smit, Edith G.
10
Yoon, Hye Jin
10
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National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
8
Fachhochschule Reutlingen / European School of Business
4
Technische Universität Braunschweig
4
Erasmus Research Institute of Management
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
OECD
2
Peter Lang GmbH
2
Shaker Verlag
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
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Journal of business research : JBR
161
International journal of advertising : the review of marketing communications
158
Journal of marketing communications
146
International journal of advertising : the quarterly review of marketing communications
113
Journal of advertising research
107
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of promotion management : innovations in planning and applied research
75
Journal of retailing and consumer services
74
Journal of promotion management : JPM
68
Psychology & marketing
67
International journal of internet marketing and advertising : IJIMA
63
Journal of advertising : official publication of the American Academy of Advertising
63
Journal of marketing research : JMR
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Marketing letters : a journal of research in marketing
43
European journal of marketing : EJM
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of current issues and research in advertising : JCIRA
35
The journal of product & brand management
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Asia Pacific journal of marketing and logistics
30
Journal of current issues and research in advertising
28
The journal of consumer marketing
28
Health marketing quarterly
27
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Marketing intelligence & planning
24
SpringerLink / Bücher
23
Journal of international consumer marketing
22
Young consumers : insight and ideas for responsible marketers
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
European journal of marketing
20
International journal of consumer studies
19
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
Journal of marketing research
19
Information systems research : ISR
17
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ECONIS (ZBW)
4,687
USB Cologne (EcoSocSci)
18
EconStor
17
OLC EcoSci
2
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1
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and
Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
2
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
5
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official
Twitter
accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
6
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
7
Exploring the effects of media format and disclosure of native
twitter
ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
Saved in:
8
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
9
Massive
marketing
in social media : the influence on sentiments and attitude toward the brand
Lakshmi, B.
;
Isravel, Yabesh Abraham Durairaj
;
Chitra, D.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10014442737
Saved in:
10
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
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