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Effectiveness of animal images in advertising

Keller, Barbara; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 1, pp. 3-32

Persistent link: https://www.econbiz.de/10012287520

Wie wirken Bilder aus der modernen Tierhaltung der Landwirtschaft auf Verbraucher? : neue Ansätze aus dem Bereich des Neuromarketings

Busch, Gesa; Gauly, Sarah; Spiller, Achim - In: Die Landwirtschaft im Spiegel von Verbrauchern und …, (pp. 67-94). 2015

Persistent link: https://www.econbiz.de/10010533056

Beyond beauty : design symmetry and brand personality

Bajaj, Aditi; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 77-98

Persistent link: https://www.econbiz.de/10011842176

The impact of voluntary front-of-pack nutrition-label introduction on purchase behavior : three studies analyzing supermarket scanner data

Elshiewy, Ossama - 2015

Nutrition labeling is the provision of information about nutrition content of individual food products at the point of purchase. Decades of marketing and nutrition research have been devoted to analyze how consumers perceive, process and respond to different nutrition label types and formats. In...

Persistent link: https://www.econbiz.de/10010501348