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Werbewirkung
Consumer behaviour
82,176
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79,695
Kredit
13,042
Theorie
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Theory
12,141
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10,921
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7,200
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6,792
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6,667
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6,625
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5,811
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4,548
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4,456
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4,445
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4,417
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4,342
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4,278
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4,266
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4,265
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4,198
Einzelhandel
4,176
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4,136
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3,941
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3,681
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Gierl, Heribert
26
Pelsmacker, Patrick de
26
Septianto, Felix
23
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Gröppel-Klein, Andrea
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Boerman, Sophie C.
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Phau, Ian
10
Reijmersdal, Eva A. van
10
Rosengren, Sara
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Stafford, Marla Royne
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Taylor, Charles Raymond
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Zúñiga, Miguel Ángel
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Bauer, Hans H.
9
Choi, Yung Kyun
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Evans, Nathaniel J.
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Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
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Ilicic, Jasmina
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Jang, Soocheong
8
Meyer, Frederik
8
Poels, Karolien
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Robert Schuman Centre for Advanced Studies
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Universität Bremen
1
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Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
93
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
69
Journal of promotion management : JPM
63
Psychology & marketing
63
Journal of advertising : official publication of the American Academy of Advertising
53
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
35
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Marketing : ZFP ; journal of research and management
26
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,696
EconStor
12
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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1
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
2
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
3
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
4
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
5
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
6
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
7
Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen
;
Silva, Maria Manuela Santos
;
Moutinho, Luiz
- In:
International journal of business and economics
15
(
2016
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
Saved in:
8
Emotion
induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
9
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Saved in:
10
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
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