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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation
Williams, Antonio S.; Son, Sungwook; Walsh, Patrick; … - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012519180
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The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun; Park, Hye-Yoon - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 5, pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
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Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.; Ravi Kumar, V. V.; Mahadevan, Kala - In: International journal of consumer studies 48 (2024) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction
Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598
Persistent link: https://www.econbiz.de/10014234076
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing
Tabari, Saloomeh (ed.); Ding, Qing Shan (ed.) - 2024
Chapter 1. Introduction -- Chapter 2. Conceptualising influencer, brand, and audience relationships on social media platforms -- Chapter 3. The effect of social media influencers on customers' perceived brand value, brand influencer, and purchase intention: A perspective of Gen Z -- Chapter 4....
Persistent link: https://www.econbiz.de/10015053252
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"On transit" : changes of role identity and consumer-brand relationships during transition from student to professional life
Hemetsberger, Andrea; Bauer, Martina; Wallpach, Sylvia von - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 40-49
Persistent link: https://www.econbiz.de/10009727082