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Consumer's perception of female nudity in advertisements
Digout, Jacques; Teyeh, Myriam - In: EuroMed journal of management 1 (2015) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10011547187
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Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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Is advertising helpful for organic businesses? : differential effects of packaging claims
Hidalgo-Baz, María; Martos-Partal, Mercedes; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 542-561
Persistent link: https://www.econbiz.de/10011849115
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Can Viagra advertising make more babies? : direct-to-consumer advertising on public health outcomes
Kim, Tongil TI; Kc, Diwas Singh - In: Journal of marketing research 57 (2020) 4, pp. 599-616
Persistent link: https://www.econbiz.de/10012271749
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Selling Art : An Empirical Assessment of Advertising on Fertility Clinics’ Websites
Hawkins, Jim - 2013
fertility patients and their physicians, but little attention has been paid to precisely how clinics persuade patients to choose … on their websites. To assess clinics’ marketing efforts, I coded advertising information on 372 fertility clinics … fertility business …
Persistent link: https://www.econbiz.de/10014039937
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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Impact of TV advertisement on the "response process" of the private service holders of Bangladesh
Hoque, Md. Anamul; Ahmed, SK Kamal; Fouji, Mahmudul Hasan - In: Business and Economic Research : BER 3 (2013) 1, pp. 427-441
Persistent link: https://www.econbiz.de/10009786139
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Impact of advertising on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30
Persistent link: https://www.econbiz.de/10010497783
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892