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~subject:"Werbewirkung"
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Subject
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Werbewirkung
Finanzkrise
58,633
Financial crisis
58,223
Welt
14,933
World
14,787
Werbung
13,748
Advertising
10,332
Öffentlichkeitsarbeit
9,801
Theorie
9,274
Theory
9,154
Wirtschaftskrise
8,972
Public relations
8,891
Economic crisis
8,615
USA
7,396
United States
7,054
Geldpolitik
6,927
Monetary policy
6,791
EU-Staaten
6,262
EU countries
6,177
Krisenmanagement
5,622
Bankenkrise
5,143
Banking crisis
5,046
Crisis management
5,014
Internationaler Finanzmarkt
4,945
financial crisis
4,923
Corporate reputation
4,887
International financial market
4,883
Firmenimage
4,860
Deutschland
4,854
Finanzmarkt
4,539
Financial market
4,501
Bank
4,456
Wirkungsanalyse
4,338
Impact assessment
4,262
Germany
4,116
Konsumentenverhalten
3,949
Consumer behaviour
3,934
Advertising effects
3,858
Konjunktur
3,807
Business cycle
3,745
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Online availability
All
Undetermined
1,764
Free
756
Type of publication
All
Article
2,907
Book / Working Paper
1,003
Journal
10
Type of publication (narrower categories)
All
Article in journal
2,743
Aufsatz in Zeitschrift
2,743
Aufsatz im Buch
161
Book section
161
Graue Literatur
143
Non-commercial literature
143
Working Paper
117
Arbeitspapier
109
Hochschulschrift
87
Thesis
52
Collection of articles of several authors
39
Sammelwerk
39
Aufsatzsammlung
17
Konferenzschrift
16
Conference paper
15
Konferenzbeitrag
15
Lehrbuch
13
Textbook
11
Case study
8
Fallstudie
8
Reprint
8
Bibliografie enthalten
7
Bibliography included
7
Conference proceedings
7
Collection of articles written by one author
6
Dissertation u.a. Prüfungsschriften
6
Sammlung
6
Mehrbändiges Werk
4
Multi-volume publication
4
Ratgeber
3
Guidebook
2
Article
1
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Company information
1
Doctoral Thesis
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
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English
3,719
German
194
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Eisend, Martin
19
Pelsmacker, Patrick de
19
Gierl, Heribert
17
Septianto, Felix
17
Rosengren, Sara
16
Diehl, Sandra
15
Taylor, Charles Raymond
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Rozendaal, Esther
12
Dens, Nathalie
11
Esch, Franz-Rudolf
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Bellman, Steven
10
Buijzen, Moniek
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Huh, Jisu
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Campbell, Colin L.
8
Liaukonyte, Jura
8
Poels, Karolien
8
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Institution
All
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
9
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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Published in...
All
International journal of advertising : the review of marketing communications
161
International journal of advertising : the quarterly review of marketing communications
129
Journal of business research : JBR
121
Journal of marketing communications
116
Journal of advertising : official publication of the American Academy of Advertising
105
Journal of advertising research
97
Journal of promotion management : JPM
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of promotion management : innovations in planning and applied research
54
Psychology & marketing
46
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
European journal of marketing : EJM
35
Journal of current issues and research in advertising : JCIRA
35
Health marketing quarterly
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of current issues and research in advertising
26
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of advertising
22
Journal of marketing
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
SpringerLink / Bücher
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Australasian marketing journal
13
International journal of hospitality management
13
International journal of market research
12
more ...
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Source
All
ECONIS (ZBW)
3,889
USB Cologne (EcoSocSci)
17
EconStor
10
OLC EcoSci
3
USB Cologne (business full texts)
1
Showing
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1
New perspectives on communication of change in corporate identity
Gupta, Seema
- In:
IIMB management review
28
(
2016
)
2
,
pp. 60-71
Persistent link: https://www.econbiz.de/10011623259
Saved in:
2
Can socially irresponsible firms benefit from corporate
advertising
?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
3
Is corporate
advertising
effective in a
crisis
? : the effects of
crisis
type and evaluative tone of news coverage
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
Saved in:
4
Examining native CSR
advertising
as a post-
crisis
response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
5
Using corporate
advertising
to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
6
Corporate image
advertising
in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
7
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
Saved in:
8
Is publicity always better than
advertising
? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
9
Publicity and
advertising
: what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
10
Employer branding and CSR communication in online recruitment
advertising
Puncheva-Michelotti, Petya
;
Hudson, Sarah
;
Jin, Gewen
- In:
Business horizons
61
(
2018
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
Saved in:
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