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Pet food panic : Procter and Gamble's use of crisis response advertising (CRA) in recall crises
Lancendorfer, Karen M. - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 94-113
Persistent link: https://www.econbiz.de/10010383362
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The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...
Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity endorsements as a modern marketing technique on customers'...
Persistent link: https://www.econbiz.de/10012655273
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Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung; Baker, Melissa A. - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383273
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"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye; Jeong, Hyun Ju - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
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Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi; Jham, Vimi; Malhotra, Gunjan - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
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Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of electronic marketing and … 15 (2024) 4, pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
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Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan; Overton, Holly - In: International journal of advertising : the review of … 41 (2022) 2, pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
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Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 267-277). 2005
Persistent link: https://www.econbiz.de/10003353829