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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
27
Konsumentenverhalten
27
USA
11
United States
11
Brand management
9
Markenführung
9
Marketing theory
8
Marketingtheorie
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Advertising effects
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Emotion
6
Advertising
5
Brand image
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Markenimage
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Theorie
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Theory
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Beziehungsmarketing
4
Brand
4
Business ethics
4
Einzelhandel
4
Markenartikel
4
Marketing
4
Marktforschung
4
Personality psychology
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Persönlichkeitspsychologie
4
Print advertising
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Printwerbung
4
Relationship marketing
4
Retail trade
4
Social Web
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Social web
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Sportmarketing
4
Sports marketing
4
Unternehmensethik
4
Werbung
4
Bibliometrics
3
Bibliometrie
3
Brand pride
3
Brand tribalism
3
Economic ethics
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Article
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English
7
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Hyman, Michael R.
4
Sierra, Jeremy J.
4
Taute, Harry A.
2
Torres, Ivonne M.
2
Heiser, Robert S.
1
Huhmann, Bruce A.
1
Niculescu, Mihai
1
Palihawadana, Dayananda
1
Payne, Collin R.
1
Peterson, Jeff
1
Reast, Jon
1
Shabbir, Haseeb A.
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Stokes, Amy
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Turri, Anna M.
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International journal of sport management and marketing : IJSMM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
2
Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.
;
Taute, Harry A.
;
Hyman, Michael R.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
Saved in:
3
Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
123
(
2014
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
Saved in:
4
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
5
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
6
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
7
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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