Similar Search Results

Finding competitive keywords from query logs to enhance search engine advertising

Qiao, Dandan; Zhang, Jin; Wei, Qiang; Chen, Guoqing - In: Information & management : the internat. journal of … 54 (2017) 4, pp. 531-543

Persistent link: https://www.econbiz.de/10011719982

Search engine advertising (SEA) or organic links : do customers see the difference?

Kobylanski, Andrzej - In: Journal of business & economics research 10 (2012) 3, pp. 179-190

Persistent link: https://www.econbiz.de/10009522311

Data, targeted advertising and quality of journalism : the case of accelerated mobile page (AMP)

Jeon, Doh-Shin; Yan, Jun - 2020

Persistent link: https://www.econbiz.de/10012419686

Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

Keyword search advertising and limited budgets

Shin, Woochoel - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 882-896

Persistent link: https://www.econbiz.de/10011410015

Position auctions with budget constraints : implications for advertisers and publishers

Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905

Persistent link: https://www.econbiz.de/10011410018

Can payment-per-click induce improvements in click fraud identification technologies?

Chen, Min; Jacob, Varghese S.; Radhakrishnan, Suresh; … - In: Information systems research : ISR 26 (2015) 4, pp. 754-772

Persistent link: https://www.econbiz.de/10011420801

Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?

Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557

Persistent link: https://www.econbiz.de/10011483113

Efficiency evaluation in search advertising

Ayanso, Anteneh; Mokaya, Brian - In: Decision sciences : DS 44 (2013) 5, pp. 877-913

Persistent link: https://www.econbiz.de/10010221599

Keyword management costs and "broad match" in sponsored search advertising

Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274

Persistent link: https://www.econbiz.de/10011459512

1
2
3
4
5
6
7
8
9
10
Next
Last