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~subject:"Werbewirkung"
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Werbewirkung
Marketingmanagement
17,148
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11,685
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advertising
1,409
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22
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22
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20
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18
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16
Rosengren, Sara
16
Dahlén, Micael
15
Taylor, Charles Raymond
15
Yoon, Hye Jin
15
Yoon, Sukki
15
Dens, Nathalie
14
Esch, Franz-Rudolf
14
Kaiser, Harry M.
14
Reijmersdal, Eva A. van
14
Stafford, Marla Royne
14
Wilbur, Kenneth C.
14
Rozendaal, Esther
13
Terlutter, Ralf
12
Bellman, Steven
11
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Chang, Chingching
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Pauwels, Koen
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
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Poels, Karolien
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9
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European Advertising Academy
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Fachhochschule Reutlingen / European School of Business
2
IGI Global
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
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Association of National Advertisers
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Avrim Lazar and Associates
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
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Ernst-Moritz-Arndt-Universität Greifswald
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Gottfried Wilhelm Leibniz Universität Hannover
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Gruner + Jahr AG & Co, Marketing Service
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Herbert von Halem Verlag
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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J. L. Kellogg Graduate School of Management
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Marketing Science Institute
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NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
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International journal of advertising : the review of marketing communications
165
International journal of advertising : the quarterly review of marketing communications
136
Journal of business research : JBR
135
Journal of marketing communications
130
Journal of advertising : official publication of the American Academy of Advertising
115
Journal of advertising research
109
Journal of promotion management : JPM
63
Journal of promotion management : innovations in planning and applied research
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Psychology & marketing
52
International journal of internet marketing and advertising : IJIMA
47
European journal of marketing : EJM
40
Journal of retailing and consumer services
40
Journal of current issues and research in advertising : JCIRA
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Health marketing quarterly
33
Journal of marketing research : JMR
27
Marketing letters : a journal of research in marketing
27
Journal of global marketing
26
Journal of current issues and research in advertising
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
SpringerLink / Bücher
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of marketing
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of international consumer marketing
21
The journal of consumer marketing
21
Asia Pacific journal of marketing and logistics
19
Marketing : ZFP ; journal of research and management
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Marketing intelligence & planning
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of the Academy of Marketing Science
16
International journal of hospitality management
15
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
17
EconStor
12
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
3
Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study
Grudzewski, Filip
;
Awdziej, Marcin
;
Mazurek, Grzegorz
; …
- In:
Economics and business review
4
(
2018
)
3
,
pp. 36-50
Persistent link: https://www.econbiz.de/10011918902
Saved in:
4
Analysis of the impact of
advertising
on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava
;
Gavurova, Beata
;
Bacik, Radovan
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
Saved in:
5
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
6
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
7
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
8
Advertising
and promotion on the internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
9
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
Saved in:
10
Anthropomorphism in
advertising
: the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
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