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Gamification : a cognitive-emo...
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Werbewirkung
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Cognition
11,787
Kognition
11,733
Theorie
10,892
Emotion
10,880
Theory
10,674
Relationship marketing
9,420
Beziehungsmarketing
9,388
Brand management
7,754
Markenführung
7,711
Brand image
6,834
Markenimage
6,798
Customer satisfaction
6,097
Kundenzufriedenheit
5,940
Online-Handel
5,710
Online retailing
5,700
USA
5,563
United States
5,289
Social Web
5,108
Social web
5,105
Experiment
5,100
Service quality
4,755
Dienstleistungsqualität
4,708
Online-Marketing
4,637
Internet marketing
4,624
Deutschland
4,569
Brand
4,395
Markenartikel
4,385
Germany
4,237
Einzelhandel
4,227
Retail trade
4,187
Advertising effects
3,794
Electronic Commerce
3,688
Verbraucherverhalten
3,590
E-commerce
3,580
Persönlichkeitspsychologie
3,175
Personality psychology
3,142
Advertising
3,129
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664
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Gierl, Heribert
27
Pelsmacker, Patrick de
26
Septianto, Felix
24
Dens, Nathalie
20
Esch, Franz-Rudolf
17
Diehl, Sandra
16
Huber, Frank
13
Pauwels, Koen
13
Reijmersdal, Eva A. van
13
Dahlén, Micael
12
Muehling, Darrel D.
12
Phau, Ian
12
Boerman, Sophie C.
11
Eisend, Martin
11
Gröppel-Klein, Andrea
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Rosengren, Sara
10
Taylor, Charles Raymond
10
Yoon, Hye Jin
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Chang, Chingching
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Meyer, Frederik
8
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
97
Journal of advertising research
76
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
Psychology & marketing
69
Journal of promotion management : JPM
64
Journal of advertising : official publication of the American Academy of Advertising
61
International journal of internet marketing and advertising : IJIMA
55
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
40
European journal of marketing : EJM
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing intelligence & planning
32
Journal of current issues and research in advertising : JCIRA
31
Health marketing quarterly
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Marketing : ZFP ; journal of research and management
27
International journal of hospitality management
26
The journal of brand management : an international journal
26
Journal of current issues and research in advertising
23
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
International journal of sports marketing & sponsorship
15
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ECONIS (ZBW)
3,809
EconStor
13
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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1
Review of
neuroscience
in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
2
Effect of
emotion
induction on potential consumers' visual attention in beer advertisements : a
neuroscience
study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
Saved in:
3
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
4
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
Saved in:
5
The cognitive
neuroscience
methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz
;
Singh, Uma Shankar
;
Nermend, Kesra
- In:
European research studies
22
(
2019
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
Saved in:
6
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
7
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
8
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Saved in:
9
Consumer attitude formation from eWOM : interplay between
cognition
and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
10
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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