//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of color in disaster r...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Werbung
13,843
Cognition
11,623
Kognition
11,567
Advertising
11,312
Disaster
6,466
Katastrophe
6,449
Consumer behaviour
4,284
Konsumentenverhalten
4,154
Advertising effects
3,911
Theorie
3,622
Theory
3,542
Humanitäre Hilfe
3,060
Humanitarian aid
2,953
USA
2,117
Internet marketing
1,905
Online-Marketing
1,903
United States
1,903
Experiment
1,621
Deutschland
1,535
Kinder
1,509
Welt
1,499
Children
1,475
World
1,473
advertising
1,406
Emotion
1,256
Entscheidung
1,105
Decision
1,074
Klimawandel
1,068
Climate change
1,060
Germany
1,039
Marketing
1,033
Schätzung
948
Persönlichkeitspsychologie
933
Bildungsniveau
930
Brand management
929
Personality psychology
910
Estimation
907
Markenführung
905
Wirkungsanalyse
900
more ...
less ...
Online availability
All
Undetermined
1,811
Free
765
Type of publication
All
Article
2,982
Book / Working Paper
981
Journal
10
Type of publication (narrower categories)
All
Article in journal
2,829
Aufsatz in Zeitschrift
2,829
Aufsatz im Buch
152
Book section
152
Graue Literatur
138
Non-commercial literature
138
Working Paper
113
Arbeitspapier
105
Hochschulschrift
74
Thesis
42
Collection of articles of several authors
37
Sammelwerk
37
Conference paper
21
Konferenzbeitrag
21
Konferenzschrift
16
Aufsatzsammlung
15
Lehrbuch
13
Textbook
11
Reprint
8
Bibliografie enthalten
7
Bibliography included
7
Conference proceedings
7
Collection of articles written by one author
6
Dissertation u.a. Prüfungsschriften
6
Sammlung
6
Mehrbändiges Werk
4
Multi-volume publication
4
Case study
3
Fallstudie
3
Ratgeber
2
Article
1
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Company information
1
Doctoral Thesis
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
more ...
less ...
Language
All
English
3,802
German
164
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Pelsmacker, Patrick de
21
Gierl, Heribert
20
Septianto, Felix
20
Eisend, Martin
18
Diehl, Sandra
16
Rosengren, Sara
16
Taylor, Charles Raymond
15
Yoon, Hye Jin
15
Yoon, Sukki
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Wilbur, Kenneth C.
14
Dens, Nathalie
13
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Stafford, Marla Royne
13
Esch, Franz-Rudolf
12
Terlutter, Ralf
12
Bellman, Steven
11
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Chang, Chingching
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Phau, Ian
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
more ...
less ...
Institution
All
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
9
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
161
International journal of advertising : the quarterly review of marketing communications
133
Journal of business research : JBR
127
Journal of marketing communications
119
Journal of advertising : official publication of the American Academy of Advertising
109
Journal of advertising research
98
Journal of promotion management : JPM
57
Journal of promotion management : innovations in planning and applied research
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Psychology & marketing
45
International journal of internet marketing and advertising : IJIMA
44
Journal of retailing and consumer services
39
European journal of marketing : EJM
36
Journal of current issues and research in advertising : JCIRA
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Health marketing quarterly
32
Journal of marketing research : JMR
26
Marketing letters : a journal of research in marketing
26
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
The journal of consumer marketing
18
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Marketing intelligence & planning
16
International journal of hospitality management
14
Journal of business ethics : JOBE
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of the Academy of Marketing Science
14
more ...
less ...
Source
All
ECONIS (ZBW)
3,942
USB Cologne (EcoSocSci)
17
EconStor
10
OLC EcoSci
3
USB Cologne (business full texts)
1
Showing
1
-
10
of
3,973
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
2
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
3
Cognitive principles and persuasiveness of social anti-drug
advertising
Kulikova, Ė. G.
;
Brusenskaja, L. A.
- In:
European research studies
21
(
2018
)
1
,
pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
Saved in:
4
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in
advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
Saved in:
5
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
6
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
7
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
8
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
9
Asymmetric effect of
advertising
on the Chinese stock market
Hsu, Ching-Chi
;
Chen, Miao-Ling
- In:
Applied economics letters
26
(
2019
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10012204156
Saved in:
10
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->