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~subject:"Werbewirkung"
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Werbewirkung
Return on Investment
1,219
Return on investment
1,145
Fernsehwerbung
804
Television advertising
798
Advertising effects
381
United States
268
USA
264
Theorie
233
Theory
222
Konsumentenverhalten
165
Consumer behaviour
163
Werbung
160
Advertising
156
return on investment
149
Online-Marketing
133
Internet marketing
132
Deutschland
113
Germany
110
Capital income
103
Kapitaleinkommen
103
Schätzung
95
Estimation
93
Fernsehprogramm
91
Fernsehen
88
Television programme
86
Media usage
85
Mediennutzung
85
Television
81
Brand management
78
Markenführung
78
Children
77
Kinder
77
Messung
68
Performance measurement
68
Performance-Messung
68
Measurement
67
Investition
65
Unternehmenserfolg
63
Welt
63
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93
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271
Aufsatz im Buch
24
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24
Graue Literatur
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Non-commercial literature
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Arbeitspapier
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Hochschulschrift
7
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4
Fallstudie
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German
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Bellman, Steven
12
Wilbur, Kenneth C.
12
Pelsmacker, Patrick de
10
Varan, Duane
9
Cantoni, Davide
7
Bakir, Aysen
6
Bursztyn, Leonardo
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Dens, Nathalie
6
Grossman, Michael
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Tekin, Erdal
6
Wada, Roy
6
Kent, Robert J.
5
Verhellen, Yann
5
Beal, Virginia
4
Guitart, Ivan A.
4
Hudders, Liselot
4
Joo, Mingyu
4
Marshall, John
4
Neijens, Peter C.
4
Reijmersdal, Eva A. van
4
Reinares, Pedro
4
Romaniuk, Jenni
4
Schweidel, David A.
4
Wooley, Brooke
4
Arrazola Vacas, María
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Fossen, Beth L.
3
Hartmann, Wesley R.
3
Hartnett, Nicole
3
Hevia Payá, José de
3
Huber, Frank
3
Kempe, David
3
Kennedy, Rachel
3
Klapper, Daniel
3
Rask, Amy
3
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National Bureau of Economic Research
4
Avrim Lazar and Associates
1
Published in...
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Journal of advertising research
39
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
17
Journal of marketing communications
13
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
APSA 2009 Toronto Meeting Paper
2
Advertising and violence : concepts and perspectives
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research
2
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ECONIS (ZBW)
384
EconStor
3
USB Cologne (EcoSocSci)
1
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1
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
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2
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
3
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
4
Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM
Méndez Suárez, Mariano
;
Estevez, Macarena
- In:
Universia business review : UBR
(
2016
)
52
,
pp. 18-75
Persistent link: https://www.econbiz.de/10011759903
Saved in:
5
Calculation of facebook marketing effectiveness in terms of ROI
Semerádová, Tereza
;
Weinlich, Petr
- In:
Leveraging computer-mediated marketing environments
,
(pp. 286-310)
.
2019
Persistent link: https://www.econbiz.de/10011971361
Saved in:
6
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
7
Measuring the tru ROI of marketing dollars
McNeilly, Mark
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
5
,
pp. 50-51
Persistent link: https://www.econbiz.de/10003903016
Saved in:
8
ROI of social media : how to improve the return on your social marketing investment
Powell, Guy R.
;
Groves, Steven
;
Dimos, Jerry
-
2011
Persistent link: https://www.econbiz.de/10008902513
Saved in:
9
Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
Saved in:
10
Modellierung und Messung des Return on Investments von Marketing-Maßnahmen
Wübbenhorst, Klaus L.
;
Bosch, Volker
- In:
Essener Beiträge zur empirischen Wirtschaftsforschung …
,
(pp. 293-306)
.
2012
Persistent link: https://www.econbiz.de/10009513724
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