Similar Search Results

Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation

Karamchandani, Shikha; Mehta, Anushree; Jayswal, Mitesh - In: International journal of electronic marketing and … 14 (2023) 3, pp. 237-256

Persistent link: https://www.econbiz.de/10014310028

Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers

Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306

Persistent link: https://www.econbiz.de/10011628478

The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10010376554

Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans

Saravanaraj, M. G.; Pillai, Sruthi - In: International journal of business excellence 14 (2018) 2, pp. 275-283

Persistent link: https://www.econbiz.de/10011954116

Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...

Persistent link: https://www.econbiz.de/10014318225