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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
81,959
Konsumentenverhalten
79,479
Cognition
11,533
Kognition
11,476
Theorie
10,765
Theory
10,552
Relationship marketing
8,916
Beziehungsmarketing
8,877
Elderly people
7,725
Ältere Menschen
7,704
Brand management
7,471
Markenführung
7,427
Brand image
6,637
Markenimage
6,597
USA
6,509
United States
6,133
Customer satisfaction
5,634
Deutschland
5,524
Verbraucher
5,481
Kundenzufriedenheit
5,467
Online-Handel
5,437
Online retailing
5,427
Germany
4,922
Social Web
4,697
Social web
4,694
Experiment
4,488
Service quality
4,430
Online-Marketing
4,410
Internet marketing
4,396
Dienstleistungsqualität
4,380
Markenartikel
4,369
Brand
4,264
Einzelhandel
4,218
Retail trade
4,124
Emotion
3,858
Verbraucherverhalten
3,583
Advertising effects
3,582
Electronic Commerce
3,564
E-commerce
3,447
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1,729
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631
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2,912
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708
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3
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3,423
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193
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Gierl, Heribert
26
Pelsmacker, Patrick de
22
Septianto, Felix
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Phau, Ian
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Yoon, Hye Jin
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Chang, Chingching
8
Ghose, Anindya
8
Gröppel-Klein, Andrea
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
138
Journal of marketing communications
132
International journal of advertising : the quarterly review of marketing communications
94
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
62
Journal of advertising research
60
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
52
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
35
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
31
Health marketing quarterly
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing intelligence & planning
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
Young consumers : insight and ideas for responsible marketers
19
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
International journal of sports marketing & sponsorship
15
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Source
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ECONIS (ZBW)
3,597
EconStor
12
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
Showing
1
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date (oldest first)
1
Impact of age on brand awareness sets : a turning point in
consumers
' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
2
The influence of need for
cognition
and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
3
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
4
Präferenzschaffung durch preispsychologische Maßnahmen : eine experimentelle Untersuchung zur Wirkung von Preispräsentationsformen
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
-
2005
Persistent link: https://www.econbiz.de/10003265375
Saved in:
5
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
Saved in:
6
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American
consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
7
Cognitive principles and persuasiveness of social anti-drug advertising
Kulikova, Ė. G.
;
Brusenskaja, L. A.
- In:
European research studies
21
(
2018
)
1
,
pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
Saved in:
8
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Saved in:
9
Consumer attitude formation from eWOM : interplay between
cognition
and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
10
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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