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Mind the attention gap : how does digital advertising impact choice under low attention?

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Is digital advertising effective under conditions of low attention?

Santoso, Irene; Wright, Malcolm; Trinh, Giang; Avis, Mark - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1707-1730

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Finding creative drivers of advertising effectiveness with modern data analysis

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How best to advertise low-fit brand extensions : a construal level theory perspective

Saeed, Muhammad Rashid; Lee, Richard; Lockshin, Lawrence S. - In: Journal of consumer marketing 41 (2024) 1, pp. 94-109

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Do ethnic cues improve advertising effectiveness for ethnic consumers?

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The interaction of social influence and message framing on children's food choice

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What you see may not be what you get : asking consumers what matters may not reflect what they choose

Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 335-350

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