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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
51
Consumer behaviour
50
Advertising
49
Werbung
49
Theorie
46
Deutschland
44
Theory
43
Germany
39
Meta-analysis
37
Meta-Analyse
34
Marketing
31
Marketingmanagement
31
Marktforschung
31
Advertising effects
30
Marketing management
30
Market research
27
Betriebswirtschaftslehre
22
Business economics
20
Marketing theory
20
Marketingtheorie
20
Bibliometrie
14
Bibliometrics
13
Empirical method
13
Empirische Methode
13
Corporate planning
11
Unternehmensplanung
11
Gender
10
Geschlecht
10
Scientific method
10
Wissenschaftliche Methode
10
Humor
9
Markenimage
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Brand image
7
Internet marketing
7
Online-Marketing
7
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2
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English
30
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Eisend, Martin
30
Rosengren, Sara
4
Tarrahi, Farid
3
Dahlén, Micael
2
Ivanov, Lachezar
2
Langner, Tobias
2
Ang, Lawrence
1
Apaolaza, Vanessa
1
Bayón, Tomás
1
Berlo, Zeph M. C. van
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Diehl, Sandra
1
Eelen, Jiska
1
Hartmann, Patrick
1
Hudders, Liselot
1
Jäger, Tilmann
1
Karpinska-Krakowiak, Malgorzata
1
Koslow, Scott
1
Kämmerer, Maren
1
Küster-Rohde, Franziska
1
Meijers, Marijn H. C.
1
Muldrow, Adrienne F.
1
Möller, Jana
1
Pelsmacker, Patrick de
1
Plagemann, Julia
1
Rößner, Anna
1
Schmidt, Susanne
1
Sollwedel, Julia
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Voorveld, Hilde
1
Wang, Iris M.
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
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Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
4
Breaking new ground in theory and practice
2
Journal of current issues and research in advertising : JCIRA
2
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
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ECONIS (ZBW)
30
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1
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
2
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
3
A meta-analysis of gender roles in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 418-440
Persistent link: https://www.econbiz.de/10008735695
Saved in:
4
How humor in advertising works : a meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009160251
Saved in:
5
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
6
Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
7
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
8
Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
9
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
10
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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