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Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei; Liu, Yunchuan - In: Marketing science 43 (2024) 2, pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric; Li, Xiaoling; Huang, Minxue; Palmatier, … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021
Persistent link: https://www.econbiz.de/10012627857
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An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan; Fan, Ming; Tan, Yong - In: Information systems research : ISR 31 (2020) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
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Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: International journal of production economics 184 (2017), pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
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Can online political targeting be rendered transparent? : prospects for campaign oversight using the Facebook Ad Library
Mehta, Somya; Erickson, Kristofer - In: Internet policy review : journal on internet regulation 11 (2022) 1, pp. 1-31
respective platforms. The intended promise was to make the process of political advertising less of a 'black box' and render … spend, reach and targeting behaviour, key issues for online political advertising. Based on these findings and the …
Persistent link: https://www.econbiz.de/10013190924
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Information acquisition with advertising threshold effect under manufacturer encroachment in a supply chain
Huang, Song; Zhang, Xianmei; Chen, Shuting - In: Transportation research / E : an international journal 153 (2021), pp. 1-31
Persistent link: https://www.econbiz.de/10013209976