Similar Search Results

Japan's demographic revolution? : a study of advertising practitioners? ; views on stereotypes

Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru - In: Asia Pacific business review 20 (2014) 2, pp. 249-268

Persistent link: https://www.econbiz.de/10010341295

How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Persistent link: https://www.econbiz.de/10010420968

Journal of current issues and research in advertising : JCIRA

Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -

Persistent link: https://www.econbiz.de/10000503876

Special issue on creativity research in advertising

Sasser, Sheila L. (contributor) - 2008

Persistent link: https://www.econbiz.de/10003808064

Selling modernity : advertising in twentieth-century Germany

Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor); … - 2007

Persistent link: https://www.econbiz.de/10003433275

Practitioner research for unpaid product placement issues : literature review and directions for future research

Morikawa, Miyuki; Hosoda, Takamichi - In: The marketing review 15 (2015) 3, pp. 361-381

Persistent link: https://www.econbiz.de/10011438104

The effects of creativity on advertising wear-in and wear-out

Chen, Jiemiao; Yang, Xiaojing; Smith, Robert E. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 334-349

Persistent link: https://www.econbiz.de/10011489074

Top level results of a study of Czech households' awareness of the food advertising industry's self-regulation related to children

Lhotáková, Markéta; Olšanová, Květa - In: Central European business review : CEBR 4 (2015) 2, pp. 48-59

Persistent link: https://www.econbiz.de/10011489444

Global advertising practices : a comparative study

Sirisagul, Kanya - 2008

Persistent link: https://www.econbiz.de/10003656186

Journal of current issues and research in advertising

Abingdon, Oxon : Routledge, Taylor & Francis Group; … - Volume 14, issue 1 (1992)-

Persistent link: https://www.econbiz.de/10001640226

1
2
3
4
5
6
7
8
9
10
Next
Last