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Werbewirkung
Consumer behaviour
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4,456
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3,654
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3,588
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Gierl, Heribert
27
Pelsmacker, Patrick de
26
Septianto, Felix
25
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16
Esch, Franz-Rudolf
15
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13
Pauwels, Koen
13
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12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Gröppel-Klein, Andrea
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Kareklas, Ioannis
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Matthes, Jörg
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Phau, Ian
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Wu, Linwan
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10
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10
Dodoo, Naa Amponsah
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Terlutter, Ralf
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Yoon, Hye Jin
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Bang Nguyen Viet
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Journal of business research : JBR
148
International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
97
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75
Journal of retailing and consumer services
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64
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57
International journal of internet marketing and advertising : IJIMA
55
Marketing letters : a journal of research in marketing
42
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40
European journal of marketing : EJM
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
23
Journal of marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Cogent business & management
16
International journal of consumer studies
16
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ECONIS (ZBW)
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EconStor
14
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
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1
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
2
The power of scarcity : leveraging urgency and demand to influence customer decisions
Weinstein, Mindy
-
2023
Persistent link: https://www.econbiz.de/10013279690
Saved in:
3
Effects of reputation and website quality on online consumers'
emotion
, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
4
Exploring the impact of Qatar’s soft power sponsorship in the Indian Premier League : a social identity perspective
George, Joliss Helen
;
Ranjith, V.K.
- In:
Sport, Business and Management : an international …
14
(
2024
)
4
,
pp. 557-577
Persistent link: https://www.econbiz.de/10015061301
Saved in:
5
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
6
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
7
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Saved in:
8
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
9
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
10
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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