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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
67
Konsumentenverhalten
67
Emotion
33
Advertising
30
Advertising effects
27
Werbung
27
Brand management
17
Markenführung
17
Luxury goods
16
Luxusgüter
16
Ethics
11
Ethik
11
Personality psychology
10
Persönlichkeitspsychologie
10
Brand image
9
Markenimage
9
Construal level
8
Fundraising
8
Social Web
8
Social web
8
Brand
7
Internet marketing
7
Markenartikel
7
Online-Marketing
7
Sustainability
7
Beziehungsmarketing
6
Business ethics
6
Motivation
6
Nachhaltigkeit
6
Pride
6
Relationship marketing
6
Unternehmensethik
6
Viral marketing
6
Virales Marketing
6
Altruism
5
Altruismus
5
Experiment
5
Satisfaction
5
Social behaviour
5
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Undetermined
22
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1
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23
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4
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English
27
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Septianto, Felix
27
Bandyopadhyay, Argho
5
Paramita, Widya
5
Nallaperuma, Kaushalya
4
Chiew, Tung Moi
3
Japutra, Arnold
3
Lang, Bodo
3
Northey, Gavin
3
Seo, Yuri
3
Kemper, Joya A.
2
Nasution, Reza Ashari
2
Quach, Sara
2
Sung, Billy
2
Thaichon, Park
2
Tjiptono, Fandy
2
Zhao, Fang
2
Arli, Denni
1
Can, Ali Selcuk
1
Choi, Jinyoung
1
Chowdhury, Rafi M. M. I.
1
Dolan, Rebecca
1
Jin, Frances Seowon
1
Khalil, Mary
1
Lee, Michael SW
1
Pontes, Nicolas
1
Pratiwi, Loren
1
Tan, Ser Zian
1
Winahjoe, Sari
1
Xin, Benlu
1
Ye, Sheng
1
Zhu, Chengfeng
1
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Journal of retailing and consumer services
7
Journal of business research : JBR
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of business ethics : JBE
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
27
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
6
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
7
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
8
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
9
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary
;
Septianto, Felix
;
Lang, Bodo
;
Northey, Gavin
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
Saved in:
10
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
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