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Werbewirkung
Consumer behaviour
83,145
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24,175
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6,789
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6,773
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6,749
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6,563
Hotellerie
6,474
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6,142
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5,980
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5,737
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5,725
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5,563
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5,174
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5,098
Social web
5,096
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5,062
Dienstleistungsqualität
5,018
Online-Marketing
4,786
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4,771
Brand
4,355
Markenartikel
4,345
Einzelhandel
4,275
Retail trade
4,234
Vertrauen
4,182
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4,142
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3,897
Electronic Commerce
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Gierl, Heribert
27
Pelsmacker, Patrick de
24
Septianto, Felix
23
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
16
Huber, Frank
13
Pauwels, Koen
13
Eisend, Martin
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Bellman, Steven
11
Boerman, Sophie C.
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
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Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Naderer, Brigitte
10
Sahni, Navdeep S.
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Taylor, Charles Raymond
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Zúñiga, Miguel Ángel
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9
Choi, Yung Kyun
9
Phau, Ian
9
Rosengren, Sara
9
Wilbur, Kenneth C.
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Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
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Jang, Soocheong
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Kulczynski, Alicia
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Lewis, Randall A.
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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NetLibrary, Inc
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OECD / Committee on Consumer Policy
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Robert Schuman Centre for Advanced Studies
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Journal of business research : JBR
148
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
93
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
67
Psychology & marketing
66
Journal of advertising : official publication of the American Academy of Advertising
63
Journal of advertising research
62
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
European journal of marketing : EJM
34
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Health marketing quarterly
29
The journal of consumer marketing
29
International journal of hospitality management
28
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
27
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
SpringerLink / Bücher
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
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ECONIS (ZBW)
3,799
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Effects of different types of framing in advertising messages on human decision behaviour
Burböck, Birgit
;
Kubli, Viktoria
;
Maček, Anita
; …
- In:
International journal of diplomacy and economy
5
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012020378
Saved in:
2
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
3
Framing as a strategic persuasive message tactic
Kim, Kenneth E.
- In:
The Routledge handbook of strategic communication
,
(pp. 285-302)
.
2015
Persistent link: https://www.econbiz.de/10010468320
Saved in:
4
When not to accentuate the positive: Re-examining valence effects in attribute framing
Freling, Traci H.
;
Vincent, Leslie H.
;
Henard, David H.
- In:
Organizational behavior and human decision processes : …
124
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010402089
Saved in:
5
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
6
Temporal tourism booking decisions and the effect of message and goal framing
Rahman, Arifur
;
Crouch, Geoffrey I.
;
Levin, Irwin P.
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10011866083
Saved in:
7
Persuasive impact of fit between regulatory focus and message framing on consumer responses : message strength and choice for others
Choi, Jieun
- In:
The journal of applied business research
34
(
2018
)
2
,
pp. 393-403
Persistent link: https://www.econbiz.de/10011868874
Saved in:
8
Impact of experienced regret on donation willingness : advertising appeal and framing effect
Tang, Jiansheng
;
Gong, Heming
;
Bian, Xuemei
;
Zheng, Chundong
- In:
Nonprofit and voluntary sector quarterly : journal of …
52
(
2023
)
6
,
pp. 1681-1702
Persistent link: https://www.econbiz.de/10014432309
Saved in:
9
Facts over stories for involved publics : framing effects in csr messaging and the roles of issue involvement, message elaboration, affect, and skepticism
Dhanesh, Ganga S.
;
Nekmat, Elmie
- In:
Management communication quarterly : an international …
33
(
2019
)
1
,
pp. 7-38
Persistent link: https://www.econbiz.de/10011960411
Saved in:
10
Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.
;
Adams, Grace
;
Jun, Hyoyeun
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
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