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Giving over selling : advertising for the social enterprise
Coleman, Joshua T. - In: The journal of business strategy 44 (2023) 4, pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
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Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes; Naderer, Brigitte - In: International journal of advertising : the review of … 42 (2023) 4, pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
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Guilt appeals and prosocial behavior : an experimental analysis of the effects of anticipatory versus reactive guilt appeals on the effectiveness of blood donor appeals
Renner, Simone; Lindenmeier, Jörg; Tscheulin, Dieter K.; … - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 237-255
Persistent link: https://www.econbiz.de/10010196556
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc - In: Journal of advertising research 64 (2024) 1, pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
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Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 45 (2023) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
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The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien; Hsieh, Shao-Yu - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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Impact of TV advertisement on the "response process" of the private service holders of Bangladesh
Hoque, Md. Anamul; Ahmed, SK Kamal; Fouji, Mahmudul Hasan - In: Business and Economic Research : BER 3 (2013) 1, pp. 427-441
Persistent link: https://www.econbiz.de/10009786139
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Impact of advertising on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30
Persistent link: https://www.econbiz.de/10010497783