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The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma

McRoy, Luceta; Weech-Maldonado, Robert; Bradford, W. David - In: Health marketing quarterly 33 (2016) 3, pp. 195-205

Persistent link: https://www.econbiz.de/10011584742

The effect of direct to consumer television advertising on the timing of treatment

Bradford, W. David; Kleit, Andrew N.; Nietert, Paul J.; … - In: Economic inquiry : journal of the Western Economic … 48 (2010) 2, pp. 306-322

Persistent link: https://www.econbiz.de/10003974575

Can credence advertising effects be isolated? Can they be negative? : evidence from pharmaceuticals

Bradford, W. David; Kleit, Andrew N. - In: Southern economic journal 78 (2011) 1, pp. 167-190

Persistent link: https://www.econbiz.de/10009310075

Direct to consumer advertising

Bradford, W. David; Kleit, Andrew N. - In: The Elgar companion to health economics, (pp. 306-314). 2006

Persistent link: https://www.econbiz.de/10003389445

Direct-to-Consumer Advertising and Insurers’ Spending Control Mechanisms for Prescription Drugs

Yarbrough, Courtney; Bradford, W. David - 2014

Numerous studies have examined the effects of direct-to-consumer advertising (DTC) on patient and physician behaviors; however, none has focused on the relationship between DTC and insurance benefit design. In this study, we explored the impact of DTC advertising on the cost control behaviors of...

Persistent link: https://www.econbiz.de/10014148582