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Werbewirkung
Consumer behaviour
82,943
Konsumentenverhalten
80,463
Relationship marketing
26,201
Beziehungsmarketing
25,527
Einzelhandel
17,786
Retail trade
15,185
Theorie
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Theory
13,474
Brand management
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Markenführung
8,664
Soziale Beziehungen
8,365
Social relations
8,351
Customer satisfaction
8,216
Kundenzufriedenheit
8,007
Deutschland
7,820
Brand image
7,155
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7,116
USA
6,992
Germany
6,848
United States
6,623
Online-Handel
6,532
Online retailing
6,513
Service quality
6,389
Dienstleistungsqualität
6,335
Social Web
6,250
Social web
6,247
Online-Marketing
5,440
Internet marketing
5,412
Electronic Commerce
5,228
E-commerce
5,008
Markenartikel
4,719
Brand
4,714
Experiment
4,386
Marketingmanagement
4,205
Marketing management
4,171
Emotion
3,752
Advertising effects
3,715
Vertrauen
3,598
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3,597
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Gierl, Heribert
25
Septianto, Felix
24
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Huber, Frank
15
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Fachhochschule Reutlingen / European School of Business
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
137
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
68
Journal of advertising research
60
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
European journal of marketing : EJM
34
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
International journal of consumer studies
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing research
16
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Source
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ECONIS (ZBW)
3,729
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
2
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
3
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
4
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
5
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
6
Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
7
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
8
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
9
Synergy in multi-channel online advertising
Hild, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10008823292
Saved in:
10
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
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