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Werbewirkung
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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How consumers subvert advertising through rhetorical institutional work
Middleton, Karen
;
Thompson-Whiteside, Helen
;
Turnbull, Sarah
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 634-646
Persistent link: https://www.econbiz.de/10012817146
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2
How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, Karen
;
Turnbull, Sarah
- In:
Marketing theory
21
(
2021
)
4
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
Saved in:
3
Female role portrayals in Brazilian advertising : are outdated cultural stereotypes preventing change?
Middleton, Karen
;
Turnbull, Sarah
;
Oliveira, Mauro José de
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10012260252
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