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~subject:"Werbewirkung"
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Werbewirkung
Advertising
43
Werbung
39
Consumer behaviour
34
Konsumentenverhalten
33
Advertising effects
23
USA
17
United States
17
Marketing
16
Marketing management
16
Marketingmanagement
15
Beziehungsmarketing
14
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14
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13
Online-Marketing
13
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12
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12
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10
Markenführung
10
Strategisches Management
9
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9
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9
Artificial intelligence
8
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8
Kanada
8
Lieferantenmanagement
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Bibliometrics
7
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7
Canada
7
Künstliche Intelligenz
7
Nonprofit organization
7
Nonprofit-Organisation
7
Service quality
7
Brand image
6
Dienstleistungsqualität
6
Markenimage
6
Neuseeland
6
Nonprofit marketing
6
Nonprofit-Marketing
6
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English
23
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Ford, John B.
12
Campbell, Colin L.
9
Merchant, Altaf
5
LaTour, Michael S.
4
Pitt, Leyland F.
3
Berry, Christopher
2
Berthon, Pierre R.
2
Burton, Scot
2
Campbell, Colin
2
Kees, Jeremy
2
LaTour, Kathryn A.
2
Parent, Michael
2
Sands, Sean
2
Sheehan, Kim Bartel
2
Bal, Anjali S.
1
Bates, Kenneth
1
Clarke, Irvine
1
Dianoux, Christian
1
Evans, Nathaniel J.
1
Farrell, Justine Rapp
1
Ferraro, Carla
1
Haefele, Stacey
1
Herrmann, Jean-Luc
1
Jain, Varsha
1
Jayaraman, Neeraj
1
Kadomskaia, Veronika
1
Koorank Beheshti, Mohammadali
1
Luong, Vinh
1
Marks, Lawrence J.
1
Mavrommatis, Alexis
1
Mueller, Barbara
1
Mueller, Sophia
1
Pearson, Erin
1
Reichert, Tom
1
Rosengren, Sara
1
Roy, Subhadip
1
Runge, Julian
1
West, Douglas C.
1
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Journal of advertising research
7
Business horizons
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
2
American business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Psychology & marketing
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ECONIS (ZBW)
23
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1
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
2
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
3
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Saved in:
4
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
5
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
6
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
7
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
8
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
9
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
10
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
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