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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi; Anabila, Peter; Effah, Ebenezer Asare - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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The Diogenes Effect in retail buyer information processing
Prince, Melvin; Kwak, Lynn; Priporas, Constantinos Vasilios - In: Journal of retailing and consumer services 49 (2019), pp. 164-172
Persistent link: https://www.econbiz.de/10012025843
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone
Bartikowski, Boris - 2002
Persistent link: https://www.econbiz.de/10001656652
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Brand ambassador and customer patronage of FMCGs : mediating effect of advertisement believability
Ismaila, Mustapha Yusuf; Oziohu, Issa Binta - In: Journal of business 13 (2021) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10013169987
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The role of human brands in consumer attitude formation : anthropomorphized messages and brand authenticity
Han, Hee-Eun; Cui, Ge-Qi; Jin, ChangHyun - In: Cogent business & management 8 (2021) 1, pp. 1-19
The purpose of the study attempts to assess consumer reactions by classifying anthropomorphized messages according to the authenticity of a human brand with which they are associated. And also the study to investigate the causal relationship between attributions of human brand and consumer-brand...
Persistent link: https://www.econbiz.de/10012652911
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Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction
Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598
Persistent link: https://www.econbiz.de/10014234076
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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When does customization improve brand attitude?
Kim, Pielah; Chang, Hua; Vaidyanathan, Rajiv; Stoel, Leslie - In: The journal of product & brand management 32 (2023) 8, pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563