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Werbewirkung
Consumer behaviour
83,165
Konsumentenverhalten
80,685
Experiment
44,046
Theorie
24,542
Theory
23,908
Relationship marketing
9,087
Beziehungsmarketing
9,061
Brand management
7,589
Markenführung
7,548
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7,045
Spieltheorie
6,801
Brand image
6,748
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6,717
Markenimage
6,708
Game theory
6,654
Deutschland
5,835
Customer satisfaction
5,763
Online-Handel
5,676
Online retailing
5,665
Kundenzufriedenheit
5,605
Germany
5,323
Social Web
4,965
Social web
4,963
Online-Marketing
4,632
Internet marketing
4,617
Service quality
4,550
Dienstleistungsqualität
4,506
Brand
4,336
Markenartikel
4,325
Intertemporal choice
4,254
Einzelhandel
4,231
Retail trade
4,190
Intertemporale Entscheidung
4,184
Vertrauen
4,122
Confidence
4,084
Schätzung
3,904
Willingness to pay
3,809
Emotion
3,777
Electronic Commerce
3,760
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688
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Gierl, Heribert
27
Pelsmacker, Patrick de
24
Septianto, Felix
23
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
13
Pauwels, Koen
13
Eisend, Martin
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Bellman, Steven
11
Boerman, Sophie C.
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Naderer, Brigitte
10
Sahni, Navdeep S.
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Choi, Yung Kyun
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Gröppel-Klein, Andrea
8
Jang, Soocheong
8
Lewis, Randall A.
8
Phau, Ian
8
Smit, Edith G.
8
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National Bureau of Economic Research
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Helmut-Schmidt-Universität
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Shaker Verlag
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Technische Universität Braunschweig
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
147
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
93
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Psychology & marketing
63
Journal of advertising research
61
Journal of promotion management : JPM
61
Journal of advertising : official publication of the American Academy of Advertising
60
International journal of internet marketing and advertising : IJIMA
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
European journal of marketing : EJM
33
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of brand management : an international journal
27
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
SpringerLink / Bücher
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
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Source
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ECONIS (ZBW)
3,764
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
Showing
1
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date (oldest first)
1
The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen
;
Oppewal, Harmen
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 339-351
Persistent link: https://www.econbiz.de/10009530698
Saved in:
2
Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest
-
2007
Persistent link: https://www.econbiz.de/10009707363
Saved in:
3
Framing financial advertising : message effectiveness in intertemporal choice
Kim, Kenneth
;
McKinnon, Lori Melton
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203479
Saved in:
4
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
5
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
6
The drivers and consequences of ad blocking : a self-filtering mechanism that increases ad effectiveness
Haan, Evert de
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10014583040
Saved in:
7
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
8
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
9
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
10
Abwechslungsbedürfnis und Werbewirkung : theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003375283
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